In a bid to turn high-performing editorial posts into repeatable formats, we partnered with Strong Black Lead to turn the original Michelle Obama Video “Hey Queen” into a series where black female icons delivered sincere affirmations to their audience. Angela Bassett was the first, and followed by an illustrious list including Kerry Washington, Viola Davis, Janet Mock, and the late Cicely Tyson.
Most recently, a compilation of the Hey Queen videos resulted in millions of impressions across Netflix Editorial Channels channels, one of the best performing posts of the year. And that was before Kim Kardashian tweeted it, resulting in millions more. In February, SBL brought Hey Queen to Spotify as a podcast.